This free online introduction to strategic management course will introduce you to strategic management and the core principles of strategic planning. This plan also articulates goals and strategies for growth and excellence in education, scholarly work, and outreach. Strategic human resource management is concerned with all those activities that affect the behaviour of individuals in their efforts to formulate and implement the strategic needs of the business, as per r. Strategic planning is a process of looking into the future and identifying trends and issues against which. However, strategic management cases, biographies of entrepreneurs, and studies of firms suggest the answers in the texts including the text we will use in our course are incomplete. A strategic plan is, then, necessary as wsu continues to grow and improve. Introduction strategic planning is one of the most challenging and exciting exercises an organization can undertake. Quality leadership tql coordinators, and strategic planning facilitators in leading the strategic management process. This text provides a solid theoretical framework, supplemented with examples and a common casereinforced by handson practical student exercises and chapterspecific worksheets. University, took the entire strategic planning establishment to task in his book, the rise and fall of strategic planning.
Even with a good measure of hard work, dedication and commitment, the management of any sizable enterprise requires planning and creativity. Strategic human resource management is a pattern of planned. Ask ten people for a definition of strategic planning and you will probably receive ten different answers. Introduction to strategic planning linkedin slideshare. Trbs airport cooperative research program acrp report 20. Pdf strategic management and strategic planning process.
The strategic plan gives you a place to record your mission, vision, and values, as well as your longterm goals and the action plans youll use. This point is even more evident in a franchise system due to the intricacies, importance, and sensitivity of the relationship between. Strategic planning is the beginning of the strategic management process, which is the. Part 1 introduction and definition of strategic planning strategic. Strategic planning is an organizational management process used to determine where an organization is going, the actions needed to make progress, and how it will know if it is successful balanced scorecard institute purpose.
Dii and its program is synonymous with excellence in teaching the creative process while. Part of that journey is the strategy and part of it is execution. Credits the authors of introduction to strategic communication planning are jean synodinos, emily bockh, patrick cook, and courtney dupont. Strategic planning involves analytical thought, judgement, experience, creativity and instinct. Objectives, responsibilities and targets completed sample 15 d.
It also involves laying outstepbystephow youre going to get there. The objectives and strategies described in this document have. Clear and concise strategic planning is essential for developing, controlling, and maintaining a strategic balance between your. The complete guide to strategic planning getting started. This chapter on the strategic management and strategic planning process provide an insight on the basic knowledge on what is strategy and strategic management. Strategic planning edinburgh business school v using the course package it is widely accepted that strategic planning is extremely difficult to teach effectively. Strategic management is nothing but planning for both predictable as well as unfeasible contingencies.
The applied strategic planning approach helps organizations. Introduction to strategic planning facilities represent a significant portion of an organizations expenditures. When we decide to do something, he explained, we summon the energy to make it happen. Every organization as part of its life cycle constantly engages in the four essential functions of management planning, leading, organizing and controlling. Thus, strategic marketing planning is the operational process that involves combining customer experiences with the overall direction the company wants and. Creating and implementing strategic plans workshop introduction to strategic planning linda reimann assistant dean, strategic planning washington university. For the first time, it also specifies a goal to fully integrate and take advantage of the expertise that resides across the entire university system, as. To achieve this, organizations need a planning process based on strategic thinking.
Strategic planning capacity building for local ngos. The ideas and recommendations within it are among dozens of suggestions that arose from the stanford engineering future process. Workshop objectives and norms are identified, and the strategic planning process is introduced to all levels of the organization, including its board. It is applicable to both small as well as large organizations as even the smallest organization face competition and, by formulating and implementing appropriate strategies, they can attain sustainable competitive advantage. The translational science spectrum, as illustrated in the graphic above, represents each stage of research along the path from the biological and chemical basis of health and disease to interventions that improve the health of individuals and the public. It is the part of management concerned with creating procedures, rules and guidelines.
Strategic planning is the practice of looking forward, outside the immediate future for your organization, to reach a particular set of goals. Explain the differences between strategies, goals and objectives. He indicated that strategy is a plan, a pattern, a position, a perspective and, in a. Part 1 introduction and definition of strategic planning. This introduction seeks to give a more complete summary of common elements of strategic success and create a foundation for comprehensive strategic thinking. An introduction to strategic planning an invitation to dream about the things that can really make a difference in the lives of students and faculty introduction what is strategic planning. Using a handbook for strategic planning, the senior leadership team can complete most of the. Introduction to strategic planning font size decrease font size increase font size a strategy is a long term plan of action designed to achieve a particular goal, as differentiated from tactics or immediate actions with resources at hand. Within the departments and offices, it means aligning a division, section, unit or team to a higherlevel strategy. Today, the term strategy is used in business to describe how an.
This manual offers a framework for strategic planning with suggestions developed. Creating and implementing strategic plans workshop introduction to strategic planning linda reimann assistant dean, strategic planning washington university in st. Most agree that it is a way to identify longterm goals and to. Introduction to strategic leadership 3 in strategic leadership, we will help you develop that bigpicture understanding of how to guide your actions. Our own view is that strategic planning is complex, chaotic, and frequently detached from daily activities and decisionmaking mintzberg, 1994. In effect, mintzberg declared strategy did indeed have several meanings, all of which were useful. Without this foundation in place, youre likely to get caught up. Strategic planning is the process of documenting and establishing a direction of your small businessby. Strategic management meaning and important concepts.
Introduction to strategic planning what it is and why it matters bill moyer george lakey summed it up well when he said to a gymnasium full of peace and justice activists, we need to learn how to harness the energy of our intentionality. Read chapter part 1 introduction and definition of strategic planning. Finally, hrsa supports the training of health professionals and the distribution of providers to areas where they are needed most. Pdf this chapter on the strategic management and strategic planning process provide an insight on the basic knowledge on what is strategy and. Guide to community strategic energy planning i1 march 20. Introduction cont strategic planning on its own cannot solve all the problems of voluntary organisations, but the processes involved in producing a strategic plan can be very useful in identifying gaps, weaknesses and opportunities. Introduction to strategic plan fy 20192022 hrsa programs help those in need of highquality primary health care, including people with hiv, pregnant women, and mothers. Introduction to strategic communication planning is. Campus is planning a sesquicentennial celebration to celebrate our accomplishments and to create a new legacy of success for our students and the communities we serve. Community energy strategic planning introduction subject.
This model was presented and described in the introduction to module 1. Introduction to strategic management introduction the word strategy comes from the greek word strategos which means a general. Madawaska school department have come together to embark on a process of strategic planning for the future. Module 1 introduction to strategy, planning and structure. About me adjunct lecturer at hks two decades experience in the nonprofit and philanthropic sector, designing and leading large global and national initiatives and organizations board experience on boards and advisory boards. Two differences from typical plan ning processes are so important that we have built them into our model. Introduction to strategic management free online course. This presentation provides an introduction to the community energy strategic planning approach. An introduction from the planning process to the organization s operations, rather than waiting for a. Strategic planning in an educational development centre. But we will also encourage you to take responsibility and initiative for how you implement those strategies on a daytoday tactical level. Introduction this is an important time in the history of the university of wisconsinwhitewater as we approach our 150th anniversary. It is a tool that defines the routes that when taken will lead to the most likely probability of getting from where the business is to where the owners or stakeholders want it to go.
An introduction to strategic planning strategic planning is the process of documenting and establishing a direction of your small businessby assessing both where you are and where youre going. Strategic management is a broader term than strategy and is a process that includes top managements analysis of the environment in which the organization operates prior to formulat ing a strategy, as well as the plan for implementation and control of the strategy. This guide introduces the community energy strategic plan cesp approach, a stepbystep process for creating a robust strategic energy plan for your government and community that can help save money, create local jobs, and improve our national security. Strategic planning defined strategic planning is a process of looking into the future and identifying trends and issues against which to align organizational priorities of the department or office. Introduction the strategic management process is about getting from point a to point b more effectively, efficiently, and enjoying the journey and learning from it. This is because, at the mba level, it is not sufficient to know about the subject it is necessary to be able to apply ideas in order to carry out strategic analysis of real problems.
Introduction to strategic plan fy 20192022 official web. Introduction to strategic leadership and strategic management. This guidebook provides an overview to the proven applied strategic planning process. Introduction this document sets forth the goals and principles that guide the participants, volunteers, staff, and affiliates of destination imagination, inc. An introduction for health professionals is a practical guide to the theory of strategic planning and the principles of strategic management that apply to all organizational settings. Often, these steps are presented as linear and relatively straightforward. Strategic planning allows an organization to make fundamental decisions or choices by taking a longrange view of what it hopes to accomplish and how it will do so.
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